NetXcell Uses MAX™ in Missed Call Alert Solution for Hutchison

Singapore, 12 January 2004 - Equator One Pte Ltd (E1), an emerging leader in infrastructure management solutions, announced that NetXcell Limited India has selected E1's flagship product, MAX™ Infrastructure Management Suite (MAX), as a key component of the fully integrated Missed Call Alert (MCA) and Short Message Service Center (SMSC) solution NetXcell is delivering to Hutchinson, India's biggest and foremost provider of mobile communications.

MCA enables the system to send an SMS report regarding a subscriber's missed call information. Whenever the subscriber is out of the network coverage area, information on the missed incoming call is captured and sent as an SMS message to the subscriber.

Mr. Ramakrishna, Chief Executive Officer of NetXcell, emphasized that the MCA and SMSC systems deployed at telco premises have to meet stringent availability requirements outlined in the relevant SLAs. He said that it is not acceptable for the Missed Call Alert systems running at telco sites to "miss a tick."

With MAX, NetXcell was able to devise a fail-safe approach into MCA/SMSC systems, making it possible for Technical Support to be on-call for and responsive to any outage on the system due to unforeseen network traffic bottlenecks. "Thanks to MAX, we have been able to alert Technical Support for necessary maintenance activities on MCA and SMSC well in advance," Mr Ramakrishna added.

"The proposal jointly made by EquatorOne and NetXcell to manage MCA and SMSC has pleased Hutch subscribers as they can count on receiving Missed Call Alerts always, as needed", said Mr. Ramesh Juneja, General Manager, Switch Hutchinson Hyderabad. What impressed Mr. Ramesh most about MAX was "its ease of use, and the fact that it was not intrusive. With MAX we did not have to install any agents on MCA and SMSC. This was very important for us, as we wanted to limit maintenance overhead on the servers and involvement from the vendor staff."

Wilfred Wong, Chief Executive Officer of Equator One, said "We are very pleased to be part of this new service for Hutchinson. MAX has excellent Service Level Agreement (SLA) functionality and it is gratifying to see it being used to expedite new service deployment."

About NetXcell

NetXcell is a leading mobile ASP with immense exposure to and expertise in mobile technologies. The first of its kind in India, NetXcell was founded in 2000, and has since been working with mobile operators to provide value-added services to mobile users on three different platforms--SMS, WAP and IVR. Today NetXcell is catering to nearly 2 million subscribers across five states in southern India and Maharashtra--almost 25% of the Indian mobile population. NetXcell is the first company to implement SS7-based Missed Call Alert (MCA) System at an affordable price in Hutchison, the first provider of cellular phone service in India.

About Hutchison

Hutchison established its presence in India in 1994. Today Hutchison is the one of the largest providers of cellular services in India, with presence in all the major regions-Orange in Mumbai, and Hutch in Gujarat, Kolkata, Andhra Pradesh, Karnataka, Delhi and Chennai. It is also the country's largest mobile roaming operator, having a more extensive network in India and around the world than any other operator. Hutchison is part of the Hong Kong-based multinational conglomerate Hutchison Whampoa Limited, a Fortune 500 company, and one of the largest companies listed on the Hong Kong Stock Exchange. Its operations span 36 countries across the Asia Pacific, Europe and the Americas.

About Equator One

Equator One Pte Ltd (E1) today stands out as an emerging leader in providing IT infrastructure management solutions to enterprises and next-generation service providers, empowering them to optimize the performance and availability of their mission-critical computing infrastructures. E1's comprehensive suite of solutions is based on an open, distributed and scalable architecture, and provides proactive monitoring, measurement and control of IT resources. E1 products also offer service level agreement management, fault management and network performance management of all applications and systems within a network environment. E1 solutions allow customers to simplify management at all points of network congestion, thus reducing the cost of ongoing maintenance, and delivering high returns on investments, as well as lower total cost of ownership. Equator One (www.equatorone.com) is headquartered in Singapore, with liaison offices in Taiwan, the United States and India, and is establishing the US headquarters in San Diego in the near future.